Valumonk, an already existing customer of ours, approached our creative studio again for a website redesign project. Formerly a service-based company, particularly focusing on their Mutual Fund Screener Plan and Alpha Plan. They aimed to showcase their expertise in algorithmic trading while highlighting their new product offerings to attract a wider audience.
The Challenge
Conveying the shift from service-based to product-based offerings effectively.
Integrating the technical aspects of algorithmic trading into the website design.
Creating a visually appealing yet informative platform.
Developing custom video content to explain product functionalities.
Implementing cutting-edge technologies for a modern user experience.
Creating a visually appealing yet informative platform.
The EOD Approach
Understanding Client Goals
We conducted thorough discussions with Valumonk to understand their repositioning strategy and target audience.
Customized Design on Figma
Utilizing Figma, we presented three design concepts that incorporated the essence of algorithmic trading and showcased the Mutual Fund Screener Plan and Alpha Plan prominently.
Visual Representation
We introduced the concept of using coins as a visual metaphor, representing value and investment, which resonated well with Valumonk’s branding and vision.
Product Pages
We designed separate, detailed pages for each product, providing in-depth information about their features and benefits
Custom Videos
To enhance user understanding, we created custom videos using Adobe After Effects, explaining the functionality and benefits of each product in an engaging manner.
Custom Lotties
Leveraging Lottie for animations and vectors, we incorporated dynamic elements throughout the website to enhance user interactivity and visual appeal.
Design Highlights
Homepage
The homepage features a captivating layout with animated coin graphics representing Valumonk’s innovative approach to algorithmic trading
Product Pages
Each product page is meticulously designed, showcasing key features, benefits, and pricing details with interactive elements for user engagement.
Video Sections
Custom explainer videos are integrated into relevant sections, providing clear insights into the functionality of Mutual Fund Screener Plan and Alpha Plan.
Result
Enhanced Brand Perception
The revamped website effectively communicates Valumonk’s transition to product-based offerings, positioning them as innovative and tech-savvy
Improved User Engagement
Interactive elements, custom videos, and engaging visuals contribute to increased user interaction and understanding of Valumonk’s services
Meeting the expectations
The use of cutting-edge technologies and a clean, modern design reflects Valumonk’s professionalism and commitment to delivering high-quality solutions.
Positive Client Feedback
Valumonk expressed satisfaction with the final deliverables, highlighting the impactful design, user-friendly interface, and informative content.
Measurable Impact
Post-launch analytics indicate improved user retention, increased inquiries, and higher conversion rates, demonstrating the success of the website redesign.
Conclusion
The Valumonk website revamp project exemplifies our ability to understand client requirements, implement creative solutions, and deliver results that exceed expectations. By effectively blending design aesthetics with technical expertise, we helped Valumonk achieve its goal of showcasing its algorithmic trading prowess and attracting a broader customer base. The collaboration resulted in a visually appealing, informative, and user-friendly website that aligns with Valumonk’s brand identity and market positioning.