Miss Karigar’s mission is to honor the generations-old tradition of Lucknowi Chikankari, ensuring its elegance is celebrated forevermore. The brand marries tradition with modernity, blending contemporary silhouettes with ancient techniques in a resplendent confluence of elegance and sophistication. Adorning a Miss Karigar ensemble, you become part of a legacy paying reverence to India’s vibrant arts and culture. Every delicate motif whispers the stories of our nation’s treasured heritage, celebrating the enduring allure of authentic Indian artistry.
Miss Karigar Brand Guidelines by Vidhi Shah
EOD's Process
Discovery Phase
We began by understanding Miss Karigar’s vision, mission, and values through in-depth discussions with the founders. We identified the brand’s core message of authenticity, cultural reverence, and the blend of tradition with modernity.
Brand Strategy
We crafted a brand strategy focusing on Miss Karigar’s mission to honor and preserve the tradition of Lucknowi Chikankari. Key elements included. Emphasizing the genuine craftsmanship of each piece, distinguishing Miss Karigar from imitations. Highlighting the stories and heritage behind Chikankari through marketing materials, social media, and customer engagement. Showcasing how traditional Chikankari can be seamlessly integrated into contemporary fashion, appealing to modern sensibilities.
Logo Design
The logo needed to embody Miss Karigar’s essence of authenticity and elegance. After brainstorming and sketching various concepts, we created a logo featuring intricate patterns inspired by traditional Chikankari motifs. The design reflected the delicate artistry and craftsmanship of Chikankari while maintaining a modern aesthetic.
Implementation
The new branding was implemented across all touchpoints, including the website, social media, marketing materials, and packaging. We ensured consistency in messaging, visuals, and tone to build a strong and recognizable brand identity.
Increased User Engagement
The cohesive brand identity and compelling story attracted a larger audience, resulting in increased customer engagement on the platform
Stronger Community Loyalty
The authenticity and cultural storytelling resonated well with customers, fostering a deeper connection and loyalty to the brand
Brand Position
Miss Karigar’s emphasis on genuine craftsmanship and modern elegance positioned it as a leader in the market for authentic Chikankari outfits.
Growth in Artisan Partnerships
More skilled artisans joined Miss Karigar, enriching the brand’s offerings with diverse and exquisite Chikankari pieces.
Conclusion
The transformation of Miss Karigar’s brand identity was a journey of discovering and articulating the essence of authenticity, cultural reverence, and modern elegance. By creating a logo, color palette, and brand strategy that resonated with the values of Lucknowi Chikankari, we successfully positioned Miss Karigar as a beloved and trusted brand for authentic Chikankari outfits. Miss Karigar continues to honor and celebrate the enduring allure of India’s treasured heritage, letting the poetry of Lucknowi Chikankari come alive in each exquisite piece.