NAs X Agency is a forward-thinking marketing firm specializing in cutting-edge strategies for businesses across various industries. They approached our creative studio seeking a comprehensive 360 branding project to revamp their identity and establish a compelling presence in their market.
Nas X Brand Guidelines by EOD Creative Studio
EOD's Process
Discovery Phase
We conducted in-depth interviews and workshops with Nas X to understand their core values, vision, target audience, and market positioning. This phase was crucial in defining the brand’s essence and aligning our creative direction with their objective
Brand Strategy
Leveraging insights from the discovery phase, we developed a robust brand strategy encompassing brand identity, tone, voice, and visual elements. This strategy served as the foundation for all creative deliverables.
Logo Design
We crafted a range of modern and versatile logo that symbolizes Nas X’s dynamic nature and forward-thinking approach.
Typography
Multiple customized typography was designed to complement the logo and convey a sense of professionalism and innovation.
Color Palette
A vibrant yet sophisticated color palette was curated to evoke the brand’s energy and creativity while maintaining a professional appea
Icons and Patterns
Unique icons and patterns were created to add visual interest and reinforce brand recognition across various touchpoints.
Brand Merchandise
Apparel Design
We designed branded merchandise such as t-shirts that employees and clients can proudly wear, promoting brand visibility.
Stationery Design
Custom letterheads and invoices were developed, reflecting the brand’s identity and enhancing communication collateral.
Stickers
Eye-catching stickers with brand elements were designed to serve as promotional tools and enhance brand recall
What was its impact on the brand's value ?
Enhanced Brand Identity
The 360 branding project resulted in a cohesive and visually appealing brand identity that resonates with Nas X Agency’s target audience and reflects their values and ethos.
Increased Brand Recognition
The new brand elements, including the logo, typography, color palette, and merchandise, contributed to increased brand recognition and recall among clients, partners, and stakeholders.
Professionalism and Innovation
The brand’s updated tone, voice, and visual elements portray professionalism, innovation, and expertise, positioning Nas X Agency as a leader in the marketing industry.
Consistency Across Touchpoints
By implementing a comprehensive branding strategy, Nas X Agency achieved consistency across all touchpoints, including physical and digital assets, ensuring a seamless brand experience for their audience
Conclusion
Through strategic collaboration and creative excellence, our studio successfully transformed Nas X Agency’s brand identity, reinforcing their position as a minimal yet cutting-edge marketing agency. The 360 branding project not only revitalized their brand image but also empowered them to make a lasting impact in the competitive marketing landscape.